Who created this message?
Harvey Nicholes Summer sales campaign created by
Illustrator
Fashion Stylist
Graphic Designer
Copywriter
Creative Director
Art Director
Advertising Account Manager
What techniques are used to attract my attention?
The techniques that Harvey Nicholes were used
Visual technique that all the characters and environments are rendered as 3D models, similar to the Street Fighter.
Two ladies were fighting for the on sale products
Copywriting stimulate the on sale atmosphere
Fashion Illustration
Exciting light effect (Color and Tone) which apply on the graphic
How might different people understand this message differently from me?
It might be a new game product
Introducing a adult comics story
What lifestyles, values, and points of view are represented in, or omitted from this message?
A fun, exciting lifestyles
The values of Harvey Nicholes attempt different kind creativity to increase the brand image.
Women would fight for the products even they are dress elegant, glamours. They want pay less and get the greatest value of the fashion products.
Something omitted in the message might be the SALE image does not show up clearly. Visual impact more than the copywriting.
Why was this message sent?
Harvey Nicholes attempt to encourage women get ready to shop as soon as possible
Women are the one of the target customers that HN to gain into the shop.
Shop fight are being sold in this message. Every product will be on half price and tell the customers(women) do not miss this chance.
HN tells women could get the best benefits on SALE season from this advertisement.
Both would get a economic advantage on this SALE season.
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